Because Kindness Matters.

The Spiral is an ancient symbol representing growth and evolution. It has been found in cave carvings, shells and even in the milky way.
A spiral stars as a smaller, tight circle and expands quickly all the way to infinity!  Just like the spiral, each of our actions; a quick smile to a stranger, holding the door for someone, a kind word to a friend; seem like small gestures but the ripples of joy created is infinite! 

"No act of kindness, no matter how small is ever wasted." Aesop